The Mobile Content Management tool is Dotdash Meredith's first CMS specifically made to create Instagram or TikTok-like story posts. This tool powers People Magazine's brand new People App.
The People App launched in April 2025. This was the first App that People and Dotdash Meredith built. Additionally, the People App was an interactive, highly visual, social media story content app -unlike the prior web / mobile web traditional article style. DDM and People needed to build a brand new tool that allowed editorial and photography users to create and publish these stories quickly and easily, so that many new stories can be seen by users daily.
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The new mobile content design tool (shown here) provides and quick and intuitive way for editorial users to create and publish visually engaging content for the new People App. Users can quickly add, build, modify, scroll through, and review frames in a story.
The design-tool has several pre-set styles for stories and frames. These styles can be modified in pre-determined ways. This creates variety among stories (to keep it fresh), while maintaining consistency and visual quality (to keep it good). Users can select these styles and modifications in the right-hand frame settings bar.
*Case study in progress. Please reach out to learn more.
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